by SEO is essential for a successful online presence on the Search engine.
In today’s digital age, where Internet users are searching billions and trillions of things on search engines every day, everyone wants users to have their website show first on search engines.
When people search for things they like, some websites come to the first page, and some to the next page and some to the next page from them.
And the purpose of doing SEO of a website is how your website comes to the top of search engines when finding a service related to you.
Therefore, search engine optimization is done only to bring your website to the top when people search, so that when a person searches a service related to himself on the search engine, then our website should show them at the top.
Therefore, you should know how to do SEO, so that you can also manage to give your website a good ranking on the search engine.
Table of Contents
How to do SEO–
What are the techniques of SEO
SEO has a very large range of techniques and strategies that aim to improve your website’s visibility on search engines, that is, the better the techniques and strategies you use, the better your online visibility will be.
The main objective of SEO is to increase its reach to as many organic audiences as possible.
Many techniques such as using the right keywords, creating high quality backlinks, and using social media work in a correct SEO.
The more correctly you use these techniques and strategies, the more you will be ahead of your competitors.
What are the Benefits of SEO-
The benefits of SEO are very wide, the right SEO has the potential to increase the revenue of any business by several times.
This can increase your organic traffic, that is, the traffic for which you have not paid any, by various times. In other words, it can reach more and more people who are interested in your business or services, that is, it can very well do lead genereation for you.
So recognize the strengths of SEO and focus on the right SEO and adopt the right techniques of SEO.
So let’s know the tricks that are needed for a better SEO.
Keyword research
Many people have this question, how to do a perfect SEO, so my friends, you cannot do SEO without relevant keywords.
Keywords are the most important part of SEO, these are the words or groups of words that we use to find something on search engines.
To make your website SEO optimized, you need to use keywords for a website that is perfect for your business, and keyword research is very important because a correct keyword can reach your right audience, and the wrong keywords will not be useful for your business, so work on the relevant keywords only after thorough keyword research. So that your website in SERP is on a good ranking.
How to do SEO for better ranking-
Keyword placement in content-
You have to process the keywords after the rest of them in the right place, remember that, never repeat the keywords again and again, this leads to keyword stuffing, which has a bad effect on the search ranking, the content also starts to be boring.
How to do keywords’ placement in content for better seo-
If you choose a keyword ‘Top IT Companies in Jaipur’, then keep in mind that you do not use Top IT Companies in Jaipur in your content frequently, but you use it in different ways, like if you use Top IT companies in Jaipur, then somewhere you use top IT Companies Jaipur, as that keyword, and somewhere you use top IT companies of Jaipur, that is to say, use your keywords in such a way that your article or blog looks interesting.
Google will automatically make the phrase of your keyword, but you also have to use these keywords in this way. you should definitely work in 100 words, and in the conclusion in the last, your main keyword will be shown, and at the same time, make your keywords in bold form.
They indicate to search engines that this is your keyword and they start ranking you on that keyword.
Meta tag and meta description optimization-
Internet users find the information they like on the internet with a lot of hope, and you should stop them on your content, and the biggest role in this is the Title tag and the Meta Description.
Because no one can read your content without clicking on the title, we must try to make the Title so interesting that it can inspire people to click on it.
If you are new in SEO and you are confuse about how we do the perfect SEO of our website, then keep in mind that After keyword placement the meta tag and meta description are one of the most important part of SEO. So don’t ignore both of these. So lets start to know about meta tag and meta description.
When we search for something on the search engine, there are two important things that are seen on the Search Engine result page and that is, Meta Tag and Meta Description. Both of these are very important in terms of search engine, the ideal length of Mata Tag is 50-60 character and according to Google meta description, the ideal length is about 150-160 character.
Now in it, you should write short information keywords of your business as well as in a very attractive form that people should develop curocity towards your content, and people should express their desire to read your content by reading your meta tag and meta description.
The best way to do this is to search your target keyword on the search engine, after which you can read the title Tag and Meta Description of the 10 top ranking websites at the start, well after that you can see which short information you can write with your keywords in the meta tag and meta description so that more and more people are attracted to your content.
Advantage of on page optimization-
Customizing page titles and headings-
You will have to always pay the full attention on the content title and headings, because both of these make a content catchy. and if you ignore these aspects how can you do good SEO of your website. Because if your article or web page’s content is not interesting and attractive then people will be ignored them and Maximum of the cases a good heading and title motivates people to read your content, they start to interest in your article. But always also keep in your mind that you will have to make a good content also with a good title and headings.
Like a good book, the title of your web page should be very catchy and clear. A good title should have your target keyword in a way that sounds completely natural, but it’s not necessary, you type the target keyword as it is, even if you omit a word that is not important. Even so, search engines recognize it, and it doesn’t have a bad effect on your ranking.
Along with this, you also have to keep in mind that, your target keyword in your content should also be in the H1 and H2 form , then the title of the content is very important for good traffic, it should be very interesting.
This way you will easily understand that the title of your content should be like the heading of a newspaper, which generates a craving for reading.
Structured Data Markup-
Many people and SEO beginners have a question in their mind about how they can do the better seo, and what are the effective solutions to show more information of their website to the internet users, then Schema Markup is one of top solutions of showing more and more information of their website on SERP?
Scheme markup is very important from the search engine perspective, through it you can also show links to more than one page of your website on the search engine result page. That is, by using schema markup, you can also show additional information of your website in SERP. This is a better way to make your website look different, better and, with more information, from your competitors’ websites.
URL Optimization-
Creating a logical site structure–
A well-organized website is very important for both search engines and users. So build the pages in a logical hierarchy in such a way, that it becomes much easier for users to navigate in your site and get information.
Internal linking strategies-
Internal linking is very important from the point of view of SEO.
Internal Linking means linking articles, blogs, or content on a page of your webiste to articles, blogs, or content on other pages of your same website.
The advantage of this is that when bots visit any page of your website, they also get links to other pages of your website on that page, with the help of which they start crawling those pages as well. Due to which the ranking of those other pages also has a good effect.
And with this, when users also visit one of your pages, and in that page they find links to more pages of your website, then there is a high probability that they also visit other pages of your website through those links.
And the more users stay on your website, the more you will benefit, because this will also massage the search engines that users spend a lot of time in your website, that is, there is definitely some important information in your website.
External Linking-
External linking means you have links to pages of some other websites on your page, but when doing external linking, always keep in mind that the pages you link to in the content of your page should have a high domain authority, and the spam score should not be more than 0-10 and the page should be relevant to your page. Since there is no relevance of your content to the subject of the external website, you will not get any benefit in this situation.
High Quality Backlink-
Backlinks are one of the most important parts of SEO, backlinks are those, which we go to other websites and create links of our website, now it will have two big advantages-
1. Whenever search engine bots crawl their website, they will also come through your given backlink on your website, which will also have a good effect on your ranking,
2. The audience that comes to that website, its full-poor chances that they will come back link through your website, which will increase traffic on your website faster.
But there is also some strategy to create backlinks, and that is to always create backlinks, that is, create backlinks on a website that has a high domain authority and a spam score of less than 10.
Guest post create-
This is the best and reliable way to create backlinks, in which you do guest posting for others ‘ websites and in return the front person will give you a backlink of your website in that article, which will greatly help in increasing the ranking of your website.
Earning Backlinks Through Content Creation-
Create articles with more and more good and accurate information because when you write articles continuously, your visibility on the search engine will increase, and gradually your articles will also start ranking, and when the credibility of your article increases, your audience will also increase, and your audience will be satisfied with your information, then many of them will refer the link and place of your article or show it in your article, which will have a very positive impact on the ranking of your website.
Using social media to increase your website’s reach-
In today’s time, most people in the world are active on social media, that is, social media is a great weapon, to reach as many people as possible. So be more active on social media, and try to connect your website with social media.
This is a great way to increase your regular audience. And with this, when your content gets more and more likes, comments and shares, search engines notice it and consider it a sign of quality and relevance, and this also has a very good effect on ranking.
So let’s know the tricks that are needed for a better SEO –
Keywords are the most important part of SEO, these are the words or groups of words that we use to find something on search engines.
To make your website SEO optimized, you need to use keywords for a website that is perfect for your business, and keyword research is very important because a correct keyword can reach your right audience, and the wrong keywords will not be useful for your business, so work on the right keywords only after thorough keyword research. So that your website in SERP is on a good ranking.
Keyword placement in content-
You have to process the keywords after the rest of them in the right place, remember that, never repeat the keywords again and again, this leads to keyword stuffing, which has a bad effect on the search ranking, the content also starts to be boring.
Friends, no one will want to make his writing start to be boring to people, so do not always take any keyword in exact use but change it, If you choose ‘Top IT Companies in Jaipur’, then keep in mind that you do not use Top IT Companies in Jaipur in your content frequently, but you use it in different ways, like if you use Top IT companies in Jaipur, then somewhere you use top IT Companies Jaipur, as that keyword, and somewhere you use big IT companies Jaipur, that is to say, use your keywords in such a way that your article or blog looks interesting.
That is to say, you take care of keywords, but do not target too many keywords setting, but put interesting and unique information in your article, blog or website, if people like your article, it will automatically come in the ranking.
Google will automatically make the phrase of your keyword, but you also have to use these keywords in this way. you should definitely work in 100 words, and in the conclusion in the last, your main keyword will be shown, and at the same time, make your keywords in bold form. They indicate to search engines that this is your keyword and they start ranking you on that keyword.
Meta tag and description optimization-
When we search for something on the search engine, there are two important things that are seen on the Search Engine result page and that is, meta Tag and meta description, both of these are very important in terms of search engine.
The ideal length of Meta tag is 50-60 character and according to google meta description, the ideal length is about 150-160 character.
Now in it, you should write short information keywords of your business as well as in a very attractive form that people should develop curocity towards your content, and people should express their desire to read your content by reading your meta tag and meta description.
The best way to do this is to search your target keyword on the search engine, after which you can read the title Tag and Meta Description of the top 10 ranking websites at the start, well after that you can see which short information you can write with your keywords in the meta tag and meta description so that more and more people are attracted to your content.
Advantage of On page optimization-
Customizing page titles and headings-
Every internet user who search on the search engines, they are very Every one wants to read some interesting,
Like a good book, the title of your web page should be very attractive and clear.
In a good title, your target keyword should be in a way that looks completely natural, but is not necessary, you write the target keyword as it is, Even if you miss a word from your target keywords that is not necessary, it will not affect your search engine’s ranking., search engines recognize it,
But be sure to keep in mind that your target keyword should also be in H1 and H2 in your content. The title of the content is very important for good traffic, it must be very interesting. That is to say, the title of your content should be like a newspaper heading, which creates a craving for reading.
Structured Data Markup-
Schema Markup is also very important from the point of view of the Search Engine, through it you can also show pages on the search engine result page in addition to your website. Using Schema markekup, you can also SHOW the atirikt information of your website in SERP. This is a better way to show your website apart from more websites, better and with more information.
URL Optimization-
Creating a logical site structure
A well-organized website is very important for both search engines and users. So build the pages in a logical hierarchy in such a way, that it becomes much easier for users to navigate in your site and get information.
Internal linking strategies –
Internal linking means that a page on your website has links to another page or page on your website, that is, anyone can click on those links and go to other pages on your website.
It is the two benefits-
- The first advantage of this will be that when search engine’s bots visit a page on your website, they will find links to more of your pages on that page, so that they will move through those links to other pages, and the more bots stay at your website, the more they will crawl your website, and thereby increase your chances of getting even better ranking.
2. And second advantage of this, when users also visit one of your pages, and in that page they find links to more pages of your site, then there is a high probability that they also visit other pages of your website with the help of those links. And the more users stay on your website, the more you will benefit, because this will also massage the search engines that users spend a lot of time in your website, that is, there is definitely some important information in your website.
External Linking-
External linking means having links to pages from certain other websites on your page,
But when doing external linking, always keep in mind that the pages you link to in the content of your page should have a domain authority higher than your page, and the spam score should not exceed 0-10 and those pages should be relevant to your page.
If the article of your website has no relevance to the topic of the external website, then in this situation you will not get any benefit. For example, if the article on your website is related to SEO, and you are giving a link to a furniture store in it, then such a link will not be relevant to you because it is out of your topic. Therefore, you will not get any benefit from it either.
Create High Quality Backlink-
Backlinks are one of the most important parts of SEO, backlinks are those, which we go to other websites and create links of our website, now it will have two big advantages,
1. Whenever search engine bots crawl their website, they will also come through your given backlink on your website, which will also have a good effect on your ranking,
2. The audience that comes to that website, its full-poor chances that they will come back link through your website, which will increase traffic on your website faster. But there is also some strategy to create backlinks, and that is to always create backlinks, that is, create backlinks on a website that has a high domain authority and a spam score of less than 10.
Create guest post –
This is the best and reliable way to create backlinks, in which you do guest posting for others ‘ websites and in return the front person will give you a backlink of your website in that article, which will greatly help in increasing the ranking of your website.
Earning Backlinks Through Content Creation-
Create articles with more and more good and accurate information because when you write articles continuously, your visibility on the search engine will increase, and gradually your articles will also start ranking, and when the credibility of your article increases, your audience will also increase, and your audience will be satisfied with your information, then many of them will refer the link and place of your article or show it in your article, which will have a very positive impact on the ranking of your website.
Using social media to increase your website’s reach-
In today’s time, most people in the world are active on social media, that is, social media is a great weapon, to reach as many people as possible. So be more active on social media, and try to connect your website with social media. This is a great way to increase your regular audience.
And with this, when your content gets more and more likes, comments and shares, search engines notice it and consider it a sign of quality and relevance, and this also has a very good effect on ranking.
Creating shareable content-
You create more and more sharable content, that is, you create more and more content that is problem solving, entertaining, or value-giving, Will Make Your Content attractive in the middle of the audience, and there are more and more chances to share your audience and people too, this will have a very good effect on your ranking.
Create a mobile friendly website-
Remember today most people in the world have mobile, and this is something that is with them all the time, and information may be needed at any time, so always create a website that is completely mobile friendly, which can run in all kinds of divice.
So that when a person is enjoying the journey, he can still benefit from your information. Mobile friendly website is very important for good ranking on Search engines.
Voice search optimization technology-
In today’s world, people are running very fast, they want their work to be very easy and fast and voice search technology has made them fast to a great extent. Friends, you can also use voice search technology on your website. This will have the advantage that people will be able to find the things they need on your website much faster, and voice search technology is very beneficial in terms of SEO.
Optimize for local search-
If your business is located in a specific area such as your restaurant which is in Jaipur, then you have to target the local search engine for your business, so that if someone finds a restaurant in your city or area, then your restaurant will also be shown to them. Therefore, your website should have complete information on relevant local keywords, exact location, map, local directory, etc.
